Digital Marketing Consultant: 9 Essential Skills To Become a Great One

With more and more businesses searching for new customers and clients online, the demand for skilled marketing consultants with hands-on experience in social media, search engine optimization and display advertising is growing at a rapid pace.

In response to this growing demand, a new type of professional has emerged in the last decade: the digital marketing consultant. These highly capable, digitally native professionals bridge the gap between big businesses and the lucrative online world.

Would you like to become a digital marketing consultant? Read on to learn about the nine essential skills and abilities for digital marketing consultants, or join over 2,500 students in our How to Market Yourself as a Consultant course to learn how you can build a career in digital marketing..

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Know how and where to find new clients

“The first step in becoming a digital marketing consultant is learning how to market yourself to clients. The digital marketing industry is highly competitive, and unless you can source your own leads and clients you may struggle to generate income.” Pixaar

There are many different ways to find clients as a marketing consultant. If you’ve previously worked in the corporate world, you can leverage your connections and sign previous employers and business contacts as clients.

If you’re new to the industry, you can offer your services to prospects for free and ask for a testimonial in response. A one-month free trial of your services can often turn prospects into loyal clients that stay with your consultancy for years.

Do you want to build a system that generates leads and clients for your consulting business while you focus on work? Learn how to find prospects and turn them into clients in our Online Marketing Crash Course: Traffic, Leads and Clients.