Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.
Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.
The optimisation of marketing campaigns is an ongoing process, but unless you know you are making steps in the right direction, you could actually be making changes which mean your campaigns perform worse than they did beforehand.
The Behaviour and Conversions reports within Google Analytics are two of the most useful sections for the purpose of understanding how your website’s usability satisfies your customers.
Audience reports within Google Analytics allow you to determine whether or not your perception is correct. These reports offer a whole host of user-specific information, great for understanding your target audience. This information includes elements such as user locations, age, gender and even interests.
Google Analytics is also great for helping you identify gaps in your budget allocation. For example, you may identify, using the user location report, that 20% of your visitors are coming from USA – a country you previously did not invest in. This would indicate the requirement for budget to be allocated to targeting this location.
This course will help you become a savvier report user by improving your understanding of where your data comes from and why it appears the way it does in your reports.
If you own a business, chances are your website plays a crucial (maybe primary) role when it comes to revenue. Most consumers may never even meet a customer service or sales rep, so your site is the only thing guiding your user to a purchase.
Google Analytics is robust and gets better and better as they continue to develop new tracking functionality. It gives insight that other tools do not share and is a great solution for most
No. There’s a lot of metrics available ‘right-out-of-the-box’ once you implement a Google Analytics tracking code.
Get in touch with us and we can help determine how best to implement Google Analytics into your website.
Google Analytics' Keywords report shows you which search engine keyword search terms deliver traffic to your site, and just how effective your search engine marketing (SEM) efforts are.