Google Adwords Course

Know the importance of using Adwords as a paid marketing tool. MCC- My client center creation, Understanding hierarchy, RTB- Real Time Bidding.

Account creation, Billing methods and understanding the Adwords Hierarchy

Create your first Adwords search campaign step by step through google adwords. Understanding Landing pages, landing page essentials, A-B testing, Split testing

Know the different bid types and how to use them effectively through bidding managment

Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation. Optimisation for devices, location, time zones etc

Learn art of creating ads that get people impressed and result in clicks

Dynamic url tracking, understanding url structure and parameters.

How to set up conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis

Create effective ads and improve their quality score by right match types and using extensions

Stay on top of mind of people visiting your business with remarketing

Learn how to create effective mobile ads and get more app installs

Create product listing and dynamic remarketing ads for your ecommerce site

Understanding Video ad formats, bidding , true view video ads, remarketing etc

Understanding search impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.

Understanding Landing pages, landing page essentials, A-B testing, Split testing

Get insights on traffic behaviors and acquisition channels of your website

The Google adwords training program takes you through simulated tests and conditions so as to equip you with the right approach and practise for running a successful adwords campaign

The trainers at Pixaar are Google certified professionals with an avg industry experience of over 8 years. The exposure that you get during this course is not only theoretical but also based on their learning throughout the career

Create your first Adwords search campaign step by step through google adwords. Understanding Landing pages, landing page essentials, A-B testing, Split testing

Know the different bid types and how to use them effectively through bidding managment

Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation. Optimisation for devices, location, time zones etc

Learn art of creating ads that get people impressed and result in clicks

Dynamic url tracking, understanding url structure and parameters.

How to set up conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis