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Course Opportunity

More than 1.8 billion people use Facebook to connect with people and discover things. Millions of businesses are using Facebook each day to drive discovery, generate leads, boost sales and earn loyalty to stay on top of customer’s mind.

Why learn Facebook Marketing

  • Find new customers
  • Increase your sales
  • Generate demand for your product
  • Generate leads for your business
  • Build relationships to keep your business on top of user’s mind

Why Certified Facebook Marketing Course?

Pixaar will be an interactive learning destination for anyone who wants to enroll in digital marketing training in Patna.
Here are some reasons why you need to master your marketing skills with us.
Weekly access of pre-recorded sessions by Facebook trained trainers. Move at your own pace, rewind to review portions, and skip through sections you already have understood.
Quizzes and projects to test what students have learned. Immediate quiz feedback and the ability to re-run sessions help clarify points of confusion.
Instructor-led online live session where participants can collaborate and put into practice what they learned from pre recorded sessions.
To deepen your understanding of various Concepts, Tools & Case Studies, you will do research and present your research as blog posts which will go live.

Facebook Marketing Course Components

In this course you will learn: Introduction to Marketing
  • Introduction to Marketing
    • Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.
  • Facebook Pages and Post Best Practices

    Learn how to connect with people by planning your Facebook page and understanding how it is structured to make the maximum use of it.

  • Facebook Ads - Campaign Objectives

    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build right objectives based on each business objective.

  • Facebook Ads - Targeting audiences

    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without a knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.

  • Facebook Ads - Impactful Creatives

    Make an impact with creatives and know the different ad formats which look good on all devices.

  • Facebook Ads - Optimization and Reporting

    With this module, measure your adverts and get business insights to optimize how you are connecting with your audience.

  • Facebook Ad Policies

    Get in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.

  • Facebook Messenger

    Connect and engage with your new or long term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.

  • Facebook Shop

    Plan and structure your Facebook shop to manage and sell more products with Facebook.

  • Building Brand Awareness

    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.

  • Driving In-store Footfall

    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.

  • Facebook Pixel

    Measure conversions, optimize ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.

  • Driving Online Sales

    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.

  • Generating Leads

    This module guides you through creating a lead generation campaign to drive results for your business.

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