Social media platforms are some of the most visited sites today – and the proof is in the numbers. LinkedIn has an estimated 467 million users, YouTube has 1.3 billion users, Facebook has 1.86 billion, and Twitter has 320 million.
With these kinds of numbers, it’s almost guaranteed that your audience is there – and that you can reach them by building an active presence.
Plus, as the name implies, social media is a place for users to share content with others. So even if you start with a relatively small number of followers, as those users share your information with their friends, your reach can grow exponentially.